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Four Tips for Nonprofit Year-End Fundraising
As we approach end-of-year fundraising season, we were thrilled to join our friends at Engaging Networks to offer a few pro tips that nonprofits of all types can use to plan out their campaigns.Our approach to mapping story and campaign themes can apply to fundraising and advocacy campaigns at any time of the year, but are especially important as organizations plan for their most important time for fundraising.How to map themes for year-end fundraising:1. Find Conversion TrendsAnalyze the…
10 Tips to Break Into #NonprofitTikTok
TikTok isn’t going anywhere any time soon, but for lots of nonprofits, it feels like showing up at a party you weren’t invited to. The good news? You do have an invite, and you just have to show up with confidence. This isn’t a guide to becoming a TikTok influencer overnight, but we will provide you with some key insights to getting started, and doing it so that you fit right in. Set up a TikTok Pro account. You’ll want to do this so that you have access to insights and analytics. These…
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5 Social Media Updates You Can't Miss
The constantly shifting landscape of social media keeps us on our toes, and it’s important that we identify the latest updates and trends for our nonprofit clients. It’s easy to miss an update, then lose all of your data forever (in the case of Facebook), or to get stuck in your old habits and miss out on a lot of potential constituents or money (in the case of Twitter). Here are five social media updates you’ll want to pay attention to this spring and summer: Facebook is deleting your…
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What Your Nonprofit Needs to Know About Google's SEO Update
Website analytics and best practices can be really confusing for nonprofit campaigners - we promise you’re not alone. In the battle royale of Google search rankings, the position that website shows up in a Google search results page can be the difference between 50 people seeing your site and 50,000. Starting June 2021, your nonprofit website position could take a big hit if you're not paying attention. Google is planning to roll out…