Our talented team is comprised of seasoned experts, each with over a decade of leadership experience in helping non profit organizations and political campaigns develop big picture online strategic communication plans, web sites and online marketing and recruitment campaigns. The firm is lead by Founding Partners Allyson Kapin and Jared Seltzer, both of whom are considered part of the first generation of online advocacy gurus.
Rad Campaign is deeply committed to organizations that want to change the world and socially responsible businesses that want to claim their corner of it. We fight to conserve America's national forests and wildlife. We educate the public about becoming conscious consumers and why purchasing green, socially responsible products are better for the planet and our health. We mobilize women and families to lobby congress about securing funding to find out what causes breast cancer. And much, much more.
Our commitment to our clients is unbeatable. Every client works directly with one of the Founding Partners through the lifecycle of the campaign. And the results shine because you have the Founding Partners working by your side, a real rarity these days. If your organization is looking for this type of commitment from an online communications firm please get in touch.
Allyson Kapin, Partner
As the Founding Partner of Rad Campaign, Allyson serves as the Executive Creative Director and leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations create dynamic and award-winning websites and online marketing and recruitment campaigns. She works with her clients to meet their web needs and maximize their online effectiveness to create real world impact.
As part of the first generation of online advocacy experts, Allyson has a thorough understanding of the rapidly changing world of online activism. She is an expert in the latest trends in social networking, blogging, online video and other online tools and strategies and advises her clients on how to cost effectively incorporate them into their Internet plans and online campaigns. Her web campaigns have been recognized with several prestigious web awards and featured on several top media networks ranging from CNN to NPR and the Daily Show with John Stewart.
Allyson has spearheaded online campaigns for many organizations ranging from Campaign for Tobacco-Free Kids to the National Breast Cancer Coalition as well as Progressive Majority.
She has been a featured speaker on web design strategies and Internet marketing presenting to associations at the national and regional levels.
Outside of Rad Campaign, Allyson spends her time dreaming up new projects. Her latest initiative is Women Who Tech: A Telesummit for Women in Technology in the non-profit and political world. As the founder of Women Who Tech she champions women who are inspiring change and transforming technology. She also serves as an expert for news reporters who are writing about women in technology. In 2008 Allyson joined the Advisory Board for the New Organizing Institute.
Jared Seltzer, Partner
Jared is the co-founder of Rad Campaign and serves as the firms Chief Information Architect and Lead Programmer. Jared's background in web development and web centric applications is extensive and includes network architecture and management, web design, web development and building custom social networking applications.
Jared has worked on technology and online projects for non-profit organizations for well over a decade and is an expert in helping clients to choose technology solutions that fits their web needs and budget. Jared has led all of Rad Campaign's client web development initiatives including projects for the environmental organization Center for a New American Dream, Humane Society of the United States and the National Environmental Education Foundation. He is skilled in both web interface development and back-end programming and is experienced with a wide range of web development tools, including PHP, Perl, Flash, JavaScript, XHTML and XML to name a few.
Jared was recently featured in the New York Times about how green computing helps protect the environment.
Rad Campaign helps SEIU launch successful new ad campaign
Plus tips you can use on embarking on a new redesign
Rad Campaign hosted Women Who Tech: A Telesummit for Women in Technology. Podcasts are now available!
July: We will be presenting at the New Organzing Institute DC Training.