About Rad Campaign

Our Philosophy:

Rad Campaign is deeply committed to organizations that want to change the world and socially responsible businesses that want to claim their corner of it. We fight to conserve America's national forests and wildlife and protect it from Big Oil. We educate the public about becoming conscious consumers and why purchasing green, socially responsible products are better for the planet and our health. We mobilize people to lobby congress on meaningful healthcare reform, better wages and benefits. And much, much more.

Our commitment to our clients is unbeatable. Every client works directly with one of the Founding Partners through the lifecycle of the campaign. And the results shine because you have the Founding Partners working by your side, a rarity these days. If your organization is looking for this type of commitment from an online communications firm.

Welcome to Rad Campaign

Our talented team is comprised of seasoned experts, each with over a decade of leadership experience in helping non profit organizations and political campaigns develop big picture online strategic communication plans, web sites and online marketing and recruitment campaigns.

The firm is lead by Founding Partners Allyson Kapin and Jared Seltzer, both of whom are considered part of the first generation of online advocacy gurus and frequently speak to the media and at national conferences on nonprofit technology, online marketing, online fundraising, and social media.

Allyson Kapin, Partner

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. Her book Social Change Anytime Everywhere and co-authored by Amy Sample Ward is being published by Wiley and will be available in bookstores and online on February 2013.

As Founding Partner of Rad Campaign she leads the firm’s client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

As part of the first generation of online advocacy experts, Allyson has a thorough understanding of the rapidly changing world of online activism. She is an expert in the latest trends in social networking, blogging, online video, and other online tools and strategies and advises her clients on how to cost effectively incorporate them into their Internet plans and online campaigns. Her campaigns have been recognized with several prestigious web awards and featured on several top media networks ranging from CNN to NPR and the Daily Show with Jon Stewart.

Allyson has spearheaded campaigns for organizations ranging from American Rights at Work to National Breast Cancer Coalition and Save Darfur Coalition. She has also been a featured speaker on web design, Internet marketing and social media at national conferences.

In 2007 Allyson founded Women Who Tech: A Telesummit for Women in Technology working in the non-profit and political campaign world featuring Arianna Huffington of HuffingtonPost.com and Joan Blades of Moveon.org. As the founder of Women Who Tech she champions women who are inspiring change and transforming technology. She also serves as an expert for news reporters who are writing about women in technology.

Allyson sits on several Advisory Boards including the New Organizing Institute, the Green It Consortium and the Planning Committee for NTEN's NTC conference as well as O'Reilly's Gov 2.0 Expo.

Allyson started the Radical Tech blog for Fast Company focusing on trends in technology and Web 2.0 and serves as the Blogger-In-Chief for one of the top-ranked nonprofit communications blog Care2's Frogloop.

Jared Seltzer, Partner

Jared is the co-founder of Rad Campaign and serves as the firms Chief Information Architect and Lead Programmer. Jared's background in web development and web centric applications is extensive and includes network architecture and management, web design, web development and building custom social networking applications.

Jared has worked on technology and online projects for non-profit organizations for well over a decade and is an expert in helping clients to choose technology solutions that fits their web needs and budget. Jared has led all of Rad Campaign's client web development initiatives including projects for the environmental organization Center for a New American Dream, Humane Society of the United States and the National Environmental Education Foundation. He is skilled in both web interface development and back-end programming and is experienced with a wide range of web development tools, including PHP, Perl, Flash, JavaScript, XHTML and XML to name a few.

Jared has been featured in the New York Times about how green computing helps protect the environment. He has also been featured in Idealware's popular report "Comparing Open Source Content Management Systems: WordPress, Joomla, Drupal and Plone." This winter he's serving as Idealware's lead expert on Wordpress for the updated report. He's also a frequent contributor to popular open source communities.

Anne Dougherty, Technical Director

Anne has a deep, abiding interest in web communications and technology, user experience, and information design which stems from a lifelong curiosity about how things work and a desire to figure out a way to make them work better and do more for more people.  Her experience with online communities goes back to the days of 300 baud modems and the CompuServe Information Service which provided her first email address in 1985.  Anne is an open source advocate and has extensive experience hand-coding HTML and CSS and developing sites, with a specialty in WordPress from IA to launch.  She is also a Salsa Labs super-user who holds a Salsa Certification in the Supporter Management, Donation, and Email modules and was the winner of the Salsa Labs inaugural “Hot Tamale” Award for user who contributed most to the community.

In the 12 years prior to coming to Rad, Anne worked for a variety of organizations in online communications including PBS The Business Channel, The Center of Concern, Clean Water Action, and Greenpeace USA where she developed the organization's first content management system and activism platform in 2001.  She also has a background in film and audio production and is an irregular contributor to Cineblog…because it’s not about the popcorn. For fun and exercise during the winter Anne throws stones at houses at the Potomac Curling Club.

Justyn Hintze, Project Manager & Social Media Campaigner

Justyn engages and encourages organizations that utilize social media to create a dialogue online. Before joining the Rad team, she was with Choice USA.

At Rad, Justyn works with clients, such as Craig Newmark, to boost their social media presence, increase their visibility and engagement, and promote their involvement in real world issues. Justyn advocates the importance of talking with people online, not speaking at them, fostering a real relationship is hard but necessary work.

Justyn is a guest writer for Frogloop, and has facilitated panels and workshops at Planned Parenthood Federation of America's Youth Organizing and Policy Conference, the Campus Progress National Conference, and Choice USA's Gloria Steinem Membership Conference.

Kristin Johnson, Technical Project Manager

Kristin’s passion for online communications can be tracked back to the first time the internet bus pulled up to her middle school and let her spend an hour trying to load one webpage. What is this magic? What should I search? What is everyone else searching? What do they expect to find when they search things? How are these pages made?

As a technical project manager at Rad, she helps make that magic happen by planning website functionality and architecture and turning client needs into reality.

Before joining Rad, Kristin spent nine years at National Wildlife Federation in multiple roles that touched on content creation, email marketing, online advocacy, social media, constituent data management, media outreach, web production, user experience, technical planning and information architecture and design.


She has a soft spot in her heart for conservation and animal welfare issues, however any day she helps communicate something that makes someone stop and think differently is a good day. 

Karen Kitchens, Senior Web Developer

Karen is Rad Campaign’s front-end developer wiz. She turns our rad designs into web templates and uses her magic to bring them to life in a variety of content management systems ranging from WordPress, Joomla, Drupal and Expression Engine. Karen has worked extensively with the Discovery Channel and their popular Petfinder website as well as the Defenders of Wildlife and the American Society for Bariatric Surgery.

Eve Lindi, Coordinator

Eve supports the day-to-day operations of Rad Campaign's expanding team. She also does research, writing, and editing for company projects, and assists Allyson with special events like Nonprofit 2.0 and Women Who Tech.

Eve is a life-long musician and has a degree in music from Oberlin College, which has influenced her commitment to creative work that makes a difference, both in the arts and in organizing for social change. She has over 20 years experience in nonprofit arts administration - as office and production manager for two concert series, coordinator of and advocate for in-school and community arts programs, and co-founder of two performing arts organizations. She has also donated her time and expertise to a variety of organizations, including the Christian Science Monitor Radio, Pacifica Radio, the Unitarian-Universalist Association, the American Friends Service Committee, and United for Peace and Justice.

Kelly O’Neal, Senior Online Marketing Consultant

Kelly helps non-profit organizations use the Internet as an organizing, fundraising, and outreach tool. She has created and implemented online strategies recruiting hundreds of thousands of online supporters and raising millions of dollars online for a variety of organizations including Oceana, Elizabeth Glaser Pediatric AIDS Foundation, League of Conservation Voters, Union of Concerned Scientists, and SaveOurEnvionment.org.

Prior to Rad Campaign, Kelly helped spearhead the E-Campaigns department at M+R Strategic Services. Aside from her work as an online communications specialist, Kelly worked on several electoral campaigns and has experience as a lobbyist and grassroots organizer working on environmental protection, campaign finance reform and consumer safety issues.

Xaq Rothman, Web Developer

Xaq is RAD Campaign's back-end Developer. He's behind the scenes, making your data do cool things with PHP and JavaScript. Before coming to RAD he honed his skills at Sarah Lawrence College. When he's not helping to build your rad campaign, you can find Xaq on his bike, at the Aikido dojo, or trying out some Bad Ideas at HacDC.

Kien Tseng, Senior Design Partner

Kien Tseng has spent over 10 years partnering with nonprofits and progressive organizations in visually communicating their goals. He balances that with following best practices in websites, email and fundraising campaigns that lead to strategic and engaging experiences. Kien's skills also include using open source CMS platforms and a familiarity with the leading nonprofit CRM tools. He previously worked for Avaaz as their lead designer and has worked with some of the largest nonprofits in the country. In his free time, he spends time with his wife and two sons and enjoys riding steel frame bicycles, driving vintage volvos and drinking espresso.

Kien has worked on projects for Abeo, Americares, Amnesty International, Avaaz, CARE, Clinton Foundation, Credo Action, Environment America, Goodweave, Habitat for Humanity, Humane Society, ICRW, National Disability Institute, NESsT, Nest, Partnerships in Action (Aga Khan Foundation), PETA, Planned Parenthood, Roosevelt Institute, SEIU, SLDN, and Student PIRGs.

In addition to his graphic and web design capabilities, Kien also has knowledge of front-ending coding, responsive layouts, grids and implementation and development of designs into systems such as CMS systems (Wordpress, ExpressionEngine and Drupal) and getting email campaigns into Kintera, GetActive, Convio and other nonprofit systems.

Danielle Williams, Technical Project Manager

Danielle is Rad Campaign’s Technical Project Manager, who works with clients from beginning to end, making sure projects run smoothly.

Prior to Rad Campaign, Danielle worked as webmaster for Americans for the Arts and the Animal Welfare Institute – overhauling both organizational websites with huge success.

She brings her strong coding and implementation experience to the table when helping clients craft their projects, and always looks for ways to turn potential obstacles into opportunities.