Posted by Rad CampaignAllyson Kapin on 02/02/2012
There are three pillars to building an online community and engaging on social media channels:
1. Honesty, transparency, and being upfront
2. Listening and being responsive to members of the community no matter how lame or silly you find the questions or feedback
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Posted by Rad CampaignAllyson Kapin on 01/24/2012
Mark Zuckerberg is a pioneer of the social web. Over the last eight years he’s led Facebook from a scrappy startup to one of the most powerful and influential companies. But when Zuckerberg says that email is going to die because young people prefer to text, you can’t help but laugh at the irony since providing your email address is actually how you register for a Facebook account. Despite how the web has transformed over the years, email is the one constant that has remained and is not going away anytime soon.
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Posted by Rad CampaignAllyson Kapin on 01/21/2012
Nonprofits receive up to 40% of their online donations at the end of the year since the holidays have people feeling generous, and donors also want to maximize those tax deductions before year’s end. But this doesn’t happen by magic – people donate money to your organization because they feel a connection to your organization and the issues you work on. They believe in what you do.
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Posted by Rad CampaignAvi Kaplan on 01/13/2012
We’re about to see Pinterest use among nonprofit organizations explode. Pinterest has a lot of potential, especially for organizations whose stories lend themselved to visual storytelling.
Pinterest is a new(ish) and growing a image based social network and the newest darling of social media marketers. I’m always intrigued to see how nonprofits find creative ways to use new social media tools, but I didn’t think seriously about Pinterest’s potential for nonprofits until I read Joe Waters and Beth Kanter’s thoughts. Now I’m excited to see how cause communities embrace this emerging network to create value and mission impact.
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Posted by Rad CampaignAllyson Kapin on 01/12/2012
If you’re like most nonprofits, one of your top priorities is to raise money to support your cause and programs. To raise money, you need to craft strategies to cultivate donors and move them up the engagement ladder. To do this effectively though, you need to understand what motivates donors to contribute money to charity.
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