The Challenge

Quickly build an online campaign for a large coalition to respond to calls (led by Newt Gingrich) to drill in the Alaska National Wildlife Refuge. How do you show the other side is simply out and out lying?

The Solution

1. Build ShameOnBigOil.org microsite countering Big Oil's calls to "Drill Here, Drill Now."
2. Set coalition up on CMS and CRM to share resources.
3. Develop aggressive ad campaign.

The Challenge

Breast cancer campaigns have been taken over by corporate partners using pretty pink ribbons. How do you show the pink campaigns as too corporate and ineffective?

The Solution

Develop  web and ad campaign focusing on:

1. Pink is Pretty, Breast Cancer is Not
2. What Causes Breast Cancer? Why Don’t We Know?

The Challenge

How do you motivate current online activists and recruit new supporters around a wonky political issue (FDA regulation of tobacco products)?

The Solution

1. Develop web Campaign around "What You Are Smoking?" 
2. Edgy design for youth appeal.
3. Promote site to online media and blogs.  Integrate campaign on social networks to make it viral.

The Challenge

How do you recruit new activists on a shoe-string budget, while encouraging users to reduce their carbon footprint and change their daily habits?

The Solution

Launch monthly new online carbon campaign aimed at reducing carbon impact. Each action includes a contest to see who can recruit the most people, providing a spur for peer to peer recruiting. 

The Challenge

How do you overhaul an organizations number of outdated sites in need of a fresh look with a cohesive brand identity and an infrastructure to allow staff to easily manage and update the sites?

The Solution

1. Design a family of websites with a similar layout, color palette and brand.
2. Emphasize the organization's identity and breadth of work.
3. Implement CMS focused on usability to power all sites.