Rad Spotlight Shame on Big Oil

The Challenge

Quickly build an online campaign for a large coalition to respond to calls (led by Newt Gingrich) to drill in the Alaska National Wildlife Refuge. How do you show the other side is simply out and out lying?

The Solution

1. Build ShameOnBigOil.org microsite countering Big Oil's calls to "Drill Here, Drill Now."
2. Set coalition up on CMS and CRM to share resources.
3. Develop aggressive ad campaign.
Rad Spotlight National Breast Cancer Coalition

The Challenge

Breast cancer campaigns have been taken over by corporate partners using pretty pink ribbons. How do you show the pink campaigns as too corporate and ineffective?

The Solution

Develop  web and ad campaign focusing on:

1. Pink is Pretty, Breast Cancer is Not
2. What Causes Breast Cancer? Why Don’t We Know?

Rad Spotlight Campaign for Tobacco-Free Kids

The Challenge

How do you motivate current online activists and recruit new supporters around a wonky political issue (FDA regulation of tobacco products)?

The Solution

1. Develop web Campaign around "What You Are Smoking?" 
2. Edgy design for youth appeal.
3. Promote site to online media and blogs.  Integrate campaign on social networks to make it viral.

Rad Spotlight Center for a New American Dream

The Challenge

How do you recruit new activists on a shoe-string budget, while encouraging users to reduce their carbon footprint and change their daily habits?

The Solution

Launch monthly new online carbon campaign aimed at reducing carbon impact. Each action includes a contest to see who can recruit the most people, providing a spur for peer to peer recruiting. 

Rad Spotlight National Environmental Education Foundation

The Challenge

How do you overhaul an organizations number of outdated sites in need of a fresh look with a cohesive brand identity and an infrastructure to allow staff to easily manage and update the sites?

The Solution

1. Design a family of websites with a similar layout, color palette and brand.
2. Emphasize the organization's identity and breadth of work.
3. Implement CMS focused on usability to power all sites.

Rad Campaign is a full-service online communications firm that provides web design, development, online advertising, marketing, and strategy to non-profit organizations, political campaigns and socially responsible businesses. We have a successful history of using the web to mobilize national organizations, coalitions and volunteers around some of the toughest issues facing the world.

Rad Campaign's body of work is inspired by the principal that design and marketing is ultimately about a plan to motivate people into action. Whether it be developing an advocacy website to urge Congress to find out what causes breast cancer to creating an online ad campaign urging the public to help save the national forests, Rad Campaign's expert and innovative web solutions have successfully promoted organizations key issues and recruited hundreds of thousands of online activists.

Need help creating compelling web campaigns? Please get in touch!

Come Meet Rad Campaign

  • She's Geeky DC - November 13 - 14 at NCLR in Washington, DC. Register here.
  • NonProfit 2.0 Unconference, February 12th in Washington, DC. Register here.
  • NTC Conference: Diversifying Your Tech and Online Communications Teams, April 8-10, Atlanta, GA. Register here.
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Totally Rad: Care2's Frogloop Blog - the leading nonprofit tech and marketing blog where Allyson Kapin serves as Blogger-In-Chief and Radical Tech blog on Fast Company - where Kapin follows the latest trends in tech and Web 2.0.

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Latest Clients

  • American Rights at Work
  • Clean Water Action
  • Save Darfur Coalition
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