A solid online strategic plan is the key to effectively use the internet to fulfill your organization's mission, mobilize supporters and influence public policy. Rad Campaign’s seasoned team is comprised of the "first generation" of online grassroots advocacy experts. We guide organizations through the online strategic planning process by conducting a complete analysis and evaluation of your current website and online programs including:

• Technology and software efficiency
• Messaging and response rates to grassroots and fundraising campaigns
• How your organizations benchmarks matches up to other organizations in the field
• Website audiences and members
• Member benefits and 501(c)3 and 501(c)4 rewards programs
• Online recruitment and retention rates
• Website statistics and reporting

After the analysis is completed, Rad Campaign will draft a comprehensive plan and make recommendations on how your organizationcan:

• Integrate new technology and software so all systems are working together and efficiently
• Boost online campaign response rates
• Ramp up online fundraising programs
• Integrate direct mail and telemarketing into your online programs
• Implement best practices
• Set new realistic goals and benchmarks
• Mobilize current base and recruit new supporters
• Increase earned media through online outreach and marketing
• Boost website traffic and site duration visits
• Leverage web 2.0 across your website and online campaigns including blogs, podcasts, user-tagging, wikis and social networking.

How can Rad Campaign help your organization? Click here to get in touch!

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