Online Strategy
A solid online strategic plan is the key to effectively use the internet to fulfill your organization's mission, mobilize supporters, influence public policy, and raise money online in conjunction with other channels. Rad Campaign’s seasoned team is comprised of the "first generation" of online advocacy and marketing experts. We guide organizations through the online strategic planning process by conducting a complete analysis and evaluation of your current website and online programs including:
- Technology and software efficiency
- Messaging and response rates to grassroots and fundraising campaigns
- How your organizations benchmarks matches up to other organizations in the field including open rates, click-thru rates, action and donation rates, website traffic, etc.
- Website audiences and members
- Social media channels, engagement, and metrics
- Member benefits and 501c3 and 501c4 rewards programs
- Online recruitment and retention rates
- Website statistics and reporting
After the analysis is completed, Rad Campaign will draft a comprehensive plan and make recommendations on how your organization can:
- Integrate new technology and software so all systems are working together and efficiently
- Boost online campaign response rates
- Ramp up online fundraising programs
- Integrate direct mail and telemarketing into your online programs
- Implement nonprofit industry best practices
- Set new realistic goals and benchmarks tailored to your organization
- Mobilize your current base and recruit new supporters
- Increase earned media through online outreach and marketing
- Boost website traffic, referrers, and site duration visits
- Leverage social media engagement across your website and online campaigns including blogs, twitter feeds, hashtags, facbook shares and “likes” podcasts, user-tagging, and more.
How can Rad Campaign help your organization? Click here to get in touch!
