Campaign Messaging

Online messaging is quite different from traditional offline communications. Organizations have 5 to 10 seconds to capture visitors’ attention before they become bored or overwhelmed with cluttered content and leave your site. Rad Campaign specializes in web copywriting and campaign messaging to engage visitors and quickly educate them on your organizations mission, legislative or educational program priorities, and ultimately recruit visitors into activists, volunteers and donors.

Rad Campaign will work with your key staff to craft content that:

  • Tells meaningful stories
  • Motivates website visitors and gets them invested in your issues
  • Is easy to understand and not wonky 
  • Keeps the core message consistent
  • Highlights your website as the premiere resource for advocates and the media

How can Rad Campaign help your organization? Click here to get in touch!

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Rad Blog
Shame On Big Oil

Rad Campaign Launches new site to stop Big Oil from drilling in the Arctic Refuge

SEIU's Online Ad Campaign Profiled in New York Post

Rad Campaign helps SEIU launch successful new ad campaign

Rad or Bad?

Founder Allyson Kapin's idea for a panel @ SXSW. "Breaking Through the Digital Ceiling".

Totally Rad

Pick Me for SXSW!

Rad News

Rad Campaign hosted Women Who Tech: A Telesummit for Women in Technology.  Podcasts are now available!