Campaign Messaging

Online messaging is quite different from traditional offline communications. Organizations have 5 to 10 seconds to capture visitors’ attention before they become bored or overwhelmed with cluttered content and leave your site. Rad Campaign specializes in web copywriting and campaign messaging to engage visitors and quickly educate them on your organizations mission, legislative or educational program priorities, and ultimately recruit visitors into activists, volunteers and donors.

Rad Campaign will work with your key staff to craft content that:

  • Tells meaningful stories
  • Motivates website visitors and gets them invested in your issues
  • Is easy to understand and not wonky 
  • Keeps the core message consistent
  • Highlights your website as the premiere resource for advocates and the media

How can Rad Campaign help your organization? Click here to get in touch!

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Rad or Bad?
Totally Rad: Care2's Frogloop Blog - the leading nonprofit tech and marketing blog where Allyson Kapin serves as Blogger-In-Chief and Radical Tech blog on Fast Company - where Kapin follows the latest trends in tech and Web 2.0.

Rad News

Tech Titans and Top Entrepreneur

Washingtonian Magazine names Allyson Kapin, Founding Partner one of the top 100 Tech Titans and Forbes names her one of the top entrepreneurs to follow on Twitter.

Featured In......

Socialbrite - 12 Great New Causes and Nonprofits to Follow on Twitter

Austin Chronicle - The Face of Inclusiveness

Discovery Channel - 5 Ways Social Networking Strengthens a Campaign

Mashable - 5 Real Challenges For Non-Profit Texting Campaigns

Chronicle of Philanthropy - Should Charities Collect Cell Phone Numbers

Washington Life Magazine - The Creative List: New Media