Campaign Messaging
Online messaging is quite different from traditional offline communications. Organizations have 5 seconds to capture visitors’ attention before they become bored or overwhelmed with cluttered content and leave your site. Rad Campaign specializes in web copywriting and campaign messaging to engage visitors and quickly educate them on your organizations mission, legislative or educational program priorities, and ultimately recruit visitors into activists, volunteers and donors.
Rad Campaign will work with your key staff to craft content that:
- Tells meaningful stories
- Uses the inverted pyramid which focuses on how users prefer to see the key information you want them to know up front.
- Motivates website visitors and gets them invested in your issues
- Is easy to understand and not wonky
- Keeps the core message and brand consistent
- Highlights your website as the premiere resource for advocates, policy makers and the media
How can Rad Campaign help your organization? Click here to get in touch!
