Pulitzer Center on Crisis Reporting

The Pulitzer Center on Crisis Reporting came to Rad Campaign with an old Drupal website that was cluttered and lacked prioritization. It was not mobile-responsive, and the design had accessibility issues that needed to be resolved.

Pulitzer Center logo

Overhauling pulitzercenter.org

Rad Campaign worked with Pulitzer to redesign their website, restructure their information architecture, and clarify their content relationships. We crafted a mobile-first design that showcases their beautiful imagery, added new taxonomies for improved content searching and filtering, and connected related content to improve user flow.


We focused on user needs, accessibility, and analytics to make data-driven decisions. In the first 4 months after launch, their average session duration increased by almost 30%, the bounce rate is steadily decreasing, and users are experiencing improved performance on the new faster-loading website.

Pulitzer New Homepage design