Posted by Rad CampaignAvi Kaplan on 07/13/2011
Your organization is starting a blog and you have all your ducks in a row. You're happy with the new blog design, you understand the platform you've chosen, you've gotten sign-off from above to move forward, and you've signed a surprising number of your staff up to serve as regular bloggers. You want to offer your bloggers some guidance and make them comfortable with the process since many of them are nervous about blogging and most have never blogged before.
Here are some of the key lessons we've learned at Rad Campaign through blogger orientations and trainings we've run.
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Posted by Rad CampaignAllyson Kapin on 07/11/2011
Did you know that people are spending less time on websites then they did a year ago, according to a Google Analytics benchmark report released in early July. Getting your target audiences to stay on your website is no easy feat. But with the right web design planning tips, your organization will be on it’s way to building a website that gives your audiences exactly what they need.
Survey Your Audience
Before your organization spends money and staff time on building a website make sure you survey your audience and key stakeholders to ensure you are creating a website that will resonate with them. Ask them for feedback on your current site such as:
- Do you find our website useful?
- Is it easy to navigate and find the information you are looking for?
- What specifically do you like about our website?
- Why do you come to our website?
- What don’t you like about our website?
- How could we improve our website to make it more useful to you?
Don’t have money for focus groups? No problem. There are a variety of inexpensive online survey tools that you can use such as Survey Monkey that will work just fine.
When doing user surveys try to keep them to 10 questions.
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Posted by Rad CampaignAllyson Kapin on 07/08/2011
If you do a Google search for Google+ over 26M search results will come up. Since Google rolled out their new platform to compete with Facebook and Twitter, the online world has gone Google+ bonkers exploring it’s new features, deciding which people should go into their BFF circles, and asking good questions around functionality.
What kind of impact will Google+ have on nonprofits and campaigners? Will Google+ wipe out FB and Twitter? I haven’t yet developed a talent for reading crystal balls, but Google+ has lots of the “influencers” and early adopters excited. Like other tools and platforms on the horizon, I recommend that you experiment with Google+ and monitor its adoption rates by your constituents.
Looking for more a round up of resources to help you better navigate Google+? I’ve got you covered below.
Can organizations setup profiles on Google+?
Not yet. Google+ is being rolled out to individual users first. And don’t plan on trying to work around their policy because they are quickly shutting down accounts that don’t follow their terms of service. The good news though is that Google plans on opening the Google+ platform to organizations shortly.
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Posted by Rad CampaignAllyson Kapin on 07/06/2011
Posted by Rad CampaignAllyson Kapin on 07/02/2011
Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011.
Check out Google Analytics Website Data
- Compared to a year ago, websites have seen reduced page visits and average time spent on sites. The average user spends about 5.23 minutes on a website. In 2009, users spent 5.49 minutes on a website.
- The good news is that bounce rates were slightly down from 2009 averaging 47% in 2010. The UK’s bounce rates were the lowest at 41.5% followed by the US’s bounce rates at 42.5%. China had the highest bounce rates at 58.2%.
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