It's that time of the year. Time for nonprofits to submit their videos to the 2012 DoGooder NonProfit Video Awards.
I love these awards because the videos from the finalists and winners are always thought provoking and beautiful and I am inevitably sucked in to the site watching all the finalist submissions. Seriously, check out last year's winners.
Video is a great way for organizations to tell their story and communicate their vision in a compelling way. Online video is also growing quickly. According to Social Times, online video views grew 97% year-over-year from Q3, 2010 to Q3, 2011.
There's some nice prize money and the top videos will be featured on YouTube’s homepage on April 5th when the winners are announced. That's a big deal. As it says on the contest site:
(The YouTube part is sort of like having your nonprofit video seen during the Super Bowl - last year's winners enjoyed over 1 MILLION new views after being featured here for just one day.)
If nothing else, the awards are a great excuse for your organization to join the YouTube Nonprofit Program since membership is a required to submit a video. The YouTube Nonprofit Program has some great benefits for organizations including:
Submissions are open until February 29th and public voting will open on March 14th. There are awards for BEST Small Organization, Medium Organization, and Large Organization Videos, and a new award category for BEST Storytelling Video.
If your organization has a great video, submit it now. Otherwise, this might be a good time to start thinking about what stories you can tell through video in the coming year.