Rad Campaign TV - Episode #3
Posted by Avi Kaplan on 12/13/2010
Rad Campaigners get into mobile apps, end of year fundraising, using humor in your appeals, the new Jumo social network, and Apple's donation policies for nonprofit apps. Show notes include:
Bloggy Blogs
- Mobile apps are a waste of time for associations.
- Most popular apps are games like IFart, Facebook, Super Monkey Ball, The Weather, etc.
- 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet.
- A year from now, building mobile apps will be cheaper and easier.
- For now focus on making your website more mobile friendly,
- Optimizing email for the mobile web
On Our Radar
- LoudSauce.com
- Crowdsources fundraising model that help nonprofits raise money pay for advertising. Just finished their alpha test and raised money for an ad on A&E about the Story of Stuff and some billboard advertising in SF around sustainable culture.
Cool Campaigns
- Apple IPhone Petition
- Petition on Care2 to lobby Apple to accept donation via the iphone.
Rad or Bad
- Jumo
- Social network #Win or #Fail
- Is this the way to build community - and move people people up the ladder of engagement.
In Rad’s Inbox
- Leading with a joke in end of year email appeals - Sixth & i email text
A Joke with Sixth & I's Stamp of Approval
A woman goes to the post office to buy stamps for her Chanukah cards. She says to the clerk, "Can I have 50 Chanukah stamps?" The clerk says, “What denomination?” "Oh my goodness," the woman says, "Has it come to this? Give me 12 Orthodox, 18 Conservative, and 20 Reform.
People from all denominations–Jewish and non-Jewish–experience something unique, meaningful, and relevant to their lives at Sixth & I.
Whether you come for a Shabbat service, a reimagined holiday celebration, a concert, or a talk by a best-selling author, we hope that you will consider making a meaningful year-end gift today.
Soon you’ll receive a letter from us asking you to make a year-end contribution to Sixth & I, but there’s no need to wait. Just click here to make your contribution today, using our secure online credit card donation system.
And remember, all Chanukah stamps are gladly accepted at Sixth & I.
Many thanks and Happy Chanukah,
Esther Safran Foer
Tags: Rad TV
16 hours 57 min ago
@lenawest - Thanks 4 the shout out Lena.
16 hours 57 min ago
@aoljobs - Thanks for sharing our infographic on women in tech. Appreciate it.
2 days 2 hours ago
RT @coolmomtech: Are women on their way to ruling tech? Amazing infographic from http://t.co/bxrJLLr1 (ht @Alltop)
Comments
Allyson and Avi - CONGRATS(!) on Rad.tv! The conversational style and content are fantastic. Your Rad.tv logo is stellar too; any chance that could be posted behind you for a branded studio look-n-feel? Looking forward to the next episode.
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