Best Nonprofit Marketing Posts of 2012

beach arrowsThere are some really brilliant people working in the nonprofit community and fortunately many of these smarties are excellent bloggers! I read a lot of articles about nonprofit marketing, from year end appeals to mobile giving to slacktivism and more. I have compiled my favorites from 2012 and I hope this collection will empower you to engage your community, to advance your mission, to change the world.

This is by no means a comprehensive list. I have pulled from my own reading, my saved bookmarks, starred items in my feed reader, Evernote, Delicious, links colleagues have shared over email lists and Facebook Groups, and a few posts I catch myself googling to find again and again. Grouping the posts by category reveals my own interests and I've noticed that I favor longer pieces. As a result, some topics are more thinly covered, notably IT and nonprofit governance. I have undoubtedly missed a ton of incredible posts so please share additional favorites in the comments! 

This wrap up is inspired by Tamar Weinberg's now retired annual Best Internet Marketing Posts series. It's a long list, but I hope you'll find my favorite posts of 2012 valuable. Enjoy!

The *Really* Important Stuff

 

Innovation & Experimentation 

 

Measurement, Metrics, Data, Evaluation 

 

Change Leadership

 

Staffing and Capacity Building

 

Boundaries Personal and Professional

 

Networks

 

Fundraising

 

Social Fundraising

 

Community

 

Telling Stories

 

Images, Visuals, and Media

 

Going "Viral", Memes, Newsjacking, and More

 

Gratitude and Showing Thanks

 

Content Management and Content Curation

 

Generational Audiences

 

Privacy and Security

 

In Hot Water: Transparency, Crisis Communications, and #TakeBackThePink

  • Another Fortress Caught in Social Media Firestorm (Allison Fine): "It’s hard to think of a more joyous, carefree place than sleepaway camp. Sadly, though, this week we have witnessed a camp director who let the worst part of himself, the narrow, scared, ungenerous part trump all the wonderful assets I’m sure he posses."

Holy cow, there are so many great posts reflecting on the lessons of Komen's crisis this year. There are some common takeaways, but everyone had there own slant on this as events unfolded.

 

Learning from Campaigns

 

IT

 

Nonprofit Websites

 

Mobile Websites

 

Mobile

 

Email Marketing

Ok, Blackbaud's done a deep dive on this topic...

 

Blogging

 

Social Media

 

Creativity

 

Social Media: For the Executive Suite

 

Social Media: Tools

 

Facebook

 

Facebook Groups

 

Twitter

 

Instagram

 

Pinterest

 

Google Grants

 

Trends and Recaps

 

Other Links and Resources

 

Closing Words

Well, you have your reading cut out for you :) What have I missed? Please share your favorite posts from 2012 with us in the comments.

Here's to a world changing year.

Comments

I don't know how this escaped my feed before, but I just noticed you listed two of my blog posts in here. Thank you so much! 

Awesome list! But the link to "Sh*t Nonprofit People Say" is wrong. It links to Beth's NonprofitHulk feature.

Julia, thanks for sharing. Happy to include such great posts!

Thanks so much for including one of my articles (under Trends & Recaps) - it's an honor to be in such good company!

Thanks Jenna. Great recommendation!

Shameless plug, but I would like to add the Case Foundation's post from Allie Burns on GettingAttention.org: Let's Be Fearless Communicators. http://gettingattention.org/2012/08/fearless-nonprofit-communications/

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