Posted by Rad CampaignAllyson Kapin on February 27, 2011
Posted by Rad CampaignAllyson Kapin on February 24, 2011
What are the secret ingredients to mobilizing a base of supporters and donors?
1. Be where your people are and engage them on their terms.
2. Always remember that your supporters and donors are real people (not ATM machines). They have different preferences in how they like organizations to communicate with them. Some prefer email. Others prefer mobile. Some prefer social networks and others just want to surf your website. This is why it’s critical that your nonprofit do multi-channel outreach.
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Posted by Rad CampaignAllyson Kapin on February 22, 2011
The worst kind of expert doesn’t share the whole story or truth. Since the rise of social media many “experts” have claimed that email is dying and won’t exist in 10 years. In fact, email is not fading, it’s evolving. According to a new comScore study on U.S. consumers', the number of users accessing email via their mobile devices has been growing ever year.
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Posted by Rad CampaignAllyson Kapin on February 17, 2011
One of the biggest issues associations and nonprofits struggle with is how to truly connect with their supporters on a deep, personal level. Nonprofit campaigners and fundraisers are so busy multi-tasking, organizing campaigns and raising money that it’s challenging for staff to carve out the necessary time to foster those connections, which are so critical to organizations.
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Posted by Rad CampaignAllyson Kapin on February 16, 2011
For the past few years, nonprofits have been raising 40% to 60% of their money online during the month of December. How did the nonprofit community fare in 2010?
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