posted by Rad CampaignAllyson Kapin on 08/18/2011
Are nonprofits using QR codes as part of their marketing and outreach? They certainly are according to several nonprofits we heard from last week in response to our post “Five Ways Nonprofits Can Use QR Codes” I love hearing about nonprofits who are experimenting with new outreach tactics and tools. And since we are a community of sharers I wanted to highlight five organizations that are using QR codes. Perhaps some of their ideas will resonate with you enough to test similar ideas for one of your upcoming marketing campaigns.
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posted by Rad CampaignAvi Kaplan on 08/17/2011
After months of wandering you’ve made it to the (nonprofit blogging) promised land!
You convinced the bigwigs to let you start a blog for your organization, you recruited peers to join you as staff bloggers, you’ve set clear guidelines, and shared some creative blog post ideas for your staff to draw from. You’ve thought about how else you can help your blogging staff to succeed, been their biggest cheerleader, and held your breath. Finally something amazing happens.
Your colleague Tammy forwards you a draft blog post to review. Halfway down the page you’re smiling. It’s an eye-popping blog post. No, it’s a fall-out-your-chair, rock ‘n’ roll, flying-purple-people-eater blog post.
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posted by Rad CampaignAllyson Kapin on 08/09/2011
QR codes have been gaining popularity among marketers. You’ve probably see dozens of QR codes on your way to work. They are commonly used now on billboards at bus stops that advertise a movie or consumer product. You may have also seen QR codes when travelling and visiting tourist spots such as museums, walking tours, etc. So, should nonprofits be experimenting with QR codes as another marketing vehicle too? Absolutely.
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posted by Rad CampaignAllyson Kapin on 07/06/2011
posted by Rad CampaignAllyson Kapin on 07/02/2011
Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011.
Check out Google Analytics Website Data
- Compared to a year ago, websites have seen reduced page visits and average time spent on sites. The average user spends about 5.23 minutes on a website. In 2009, users spent 5.49 minutes on a website.
- The good news is that bounce rates were slightly down from 2009 averaging 47% in 2010. The UK’s bounce rates were the lowest at 41.5% followed by the US’s bounce rates at 42.5%. China had the highest bounce rates at 58.2%.
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