Rad Campaigners always have their finger on the pulse of the latest news, research, and best practices in nonprofit technology, web design, web development, online marketing, online fundraising, social media.
NM Incite, a Nielsen McKinsey company surveyed 1,865 adult (18+) social media users about what motivates them to friend people on social networks, and what causes them to dump their friends. As nonprofits invest more time into cultivating people on Facebook and followers on Twitter, this is helpful data to review. According to NM Incite's research, the majority of social media users (82%) friend someone because they know them in real life - meaning real life friendships drive online relationships. I would not be surprised to see if this correlated similarly to social media users who friend organizations that they feel conntected to and are active donors or activists. Why do people unfriend or unfollow? 55% said that they dump Facbook friends because of offensive comments. 20% remove friends due to lack of interactions, so be sure you update your Facebook page regularly with engaging content and that you spend time interacting with your members on Facebook. Don’t just use it to post items and then walk away and not engage in conversation. Another 14% says that they remove friends due to political content.
In the past 10-15 years the Internet and mobile devices have truly transformed the way we communicate with people both professionally and socially. We don’t send people letters via postal carrier much anymore. We email them, text them, tweet them and tag them on Facebook. It has also changed the way we do business.
Last week, Twitter released their beta version of brand pages to select to 21 corporations and nonprofits like the American Red Cross. What does this mean for your nonprofit brand presence on Twitter? Once the branded pages are rolled out to all brands, you will be able to do the following for free.
You know the old saying, what goes up, must come down? Will that be the case with social media? Nothing stays around forever especially in the rapidly changing world of technology. People are fickle when it comes to tech. We love something today but then something cooler and more useful comes out and the former gets dropped like a hot potato.