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Social Media
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The CNN Lesson: There Is No Hiding on The Real-Time Web

posted by Rad CampaignAllyson Kapin on 03/20/2013

What do news organizations like CNN and health advocacy organizations like the Susan G. Komen Foundation have in common? They are examples of organizations that have been caught in the middle of a firestorm and don’t have the necessary policies in place to manage an online crisis immediately after it erupts.

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Social Media
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Flowchart: Where Should You Post Your Social Media Status?

posted by Rad CampaignAllyson Kapin on 03/12/2013

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Social Media
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Twitter Stats You Need To Know and Tips to Get More Clicks

posted by Rad CampaignAllyson Kapin on 03/09/2013

A lot of organizations focus more of their engagement efforts on Facebook than Twitter. I think this is because organizations feel limited by the 145 character tweet length. Plus it can be a noisy space. Twitter can be a great platform to engage with people though, if campaigners take the time to have back and forth discussions and not just use Twitter to promote blog posts, press releases or fact sheets.

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Social Media
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Meme-Jacking for Social Good

posted by Avi Kaplan on 03/07/2013

I'm always excited when I see organizations participating in memes. It's usually a chance for organizations to show their personality, engage the community creatively, and connect their mission to a wider conversation and cultural moment. Meme-Jacking is a creative form of Culture-Jacking, or Newsjacking.  

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Social Media
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Five DC Social Media Week Events to Attend

posted by Rad CampaignAllyson Kapin on 02/20/2013

DC Social Media Week has arrived and there are tons of great panels and parties to attend. If you are looking to squeeze in a few events this week, check out my top 5 must attend events.

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