posted by Rad CampaignAllyson Kapin on 04/27/2012
If your organization is struggling to tell your story, you are not alone. Chances if you are like most organizations, you actually have access to the greatest stories from your donors, activists, and key stakeholders. They just aren’t being captured by staff people or written down. I was doing some brainstorming with my colleagues over at Rad Campaign and some friends in the community about the types of questions nonprofits need to start asking themselves and to their members to form their stories.
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posted by Rad CampaignAvi Kaplan on 04/12/2012
Creativity is an under-celebrated superpower.
You hear a lot in nonprofit circles about the importance of telling stories, of measuring our impact, collecting data on relevant metrics and learning from experience. You hear a lot about the importance of having a coherent strategy, experimenting and having a better attitude towards failure, about giving up control, engaging your community.
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posted by Avi Kaplan on 04/11/2012
Hundreds of nonprofit professionals descended on San Francisco last week for the Nonprofit Technology Conference. 12NTC was jam packed with a ton of generous, collaborative, and smart people, interesting sessions, connecting, and learning. Here are my biggest takeaways.
1. The Future of Social CRM is Now
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posted by Rad CampaignAllyson Kapin on 04/09/2012
The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. The study also has some great data on how nonprofits are expanding their use of social media and mobile. For example, the median growth rate for nonprofit fan pages was an impressive 70%.
Email Open Rates:
- Advocacy messages had the highest open rates, click-through rates and response rates – as well as the lowest unsubscribe rates.
- Overall, email open rates held steady between 2010 and 2011. This is an important trend to note because over the past few years, the open rates were declining. Considering that list size has increased, and that older names will often grow stale, a year-over-year rate that remains steady is quite positive.
- In 2011, the median email open rate was 14%.
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posted by Rad CampaignAllyson Kapin on 03/23/2012
The 2012 eNonprofit Benchmark study comes out April 5th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Can’t wait to get your hands on the data? Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates:
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