posted by Rad CampaignAllyson Kapin on 07/23/2012
Most online fundraising begins and ends with email. The vast majority of donations made online are in response to an email from the charity asking for a donation.
But many charities are skipping simple steps that can seriously boost response to email fundraising appeals!
Are you pre-populating donation forms, or making your prospects and donors re-enter their address every time they donate? Does the branding on your landing page match the branding in your email? Or do you use a generic landing page for all donation appeals? (Don’t worry, we’re here to help!)
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posted by Rad CampaignAllyson Kapin on 07/19/2012
Nonprofits raised $298.4 billion in 2011, according Giving USA, one of the largest studies conducted in the nonprofit sector. While $298.4 billion might seem like a lot of money, it’s only about 2% of the GDP. The study also shows how much charities are still struggling to raise money in a bad economy. Charitable giving only grew by 0.9%. At this rate, philanthropic giving would not recover until 2022, said Patrick Rooney, Executive Director of the Indiana University Center on Philanthropy, which coordinates the Giving USA study.
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posted by Rad Campaign on 04/30/2012
If you are planning to launch a social fundraising campaign or looking to raise even more money for your next social fundraiser, this month’s Nonprofit Blog Carnival has you covered. We asked our favorite nonprofit fundraisers and social media campaigners to share their favorite tips on social fundraising and crowd-funding to foster community, spread nonprofit missions, and empower supporters to raise money on behalf of inspiring organizations who are creating social change. Let’s begin.
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posted by Rad CampaignAllyson Kapin on 04/17/2012
There’s been a long and spirited debate about the rise of slactavism and whether people taking simple actions online actually create social change. As Randy Paynter, founder of Care2.com so eloquently states “online activism is motivating more people than ever to make a difference, in his article Slacktivism: Why Snopes got it Wrong About Internet Petitions. Used as part of a multi-channel approach online petitions and pledges can help raise awareness and motivate people to get more involved with campaigns that offer deeper engagement opportunities.
And like with many hot button issues, the slactavism debate has inspired a great infographic. The graphic illustrates how online activism has inspired hundreds of thousands of petition signatures for organizations like Avaaz over night. For example, when Avaaz was lobbying to clean up corruption in India, over 500K people signed it in less than 24 hours. Thanks to public pressure and smart online/offline organizing new anti-corruptions laws are now in the works.
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posted by Allyson Kapin on 03/29/2012
I’m psyched to be hosting the Nonprofit Blog Carnival on April 30th over here at the Rad Campaign blog, where we will be exploring one of our favorite topics – social fundraising. We are interested in blog posts from across the nonprofit sector that discuss the role of social fundraising and crowd-funding to foster community, spread your mission, and empower supporters to raise money on behalf of inspiring nonprofits who are creating social change.
To enter the nonprofit blog carnival for April, email your permalink to nonprofitcarnival at gmail dot com by April 27th. Then on April 30th, come back to the Rad Campaign blog and check out our social fundraising blog roundup.
And while I have you’re attention, definitely check out last month’s blog carnival hosted by nonprofit superstar Katya Andresen of Network for Good, which highlights storytelling through evocative images and design.
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